You may have seen a research brief from Bersin by Deloitte released earlier this week that highlighted the use of video in learning. It’s a very informative two-page report that is available for free download (with a registered Bersin account, of course) with some powerful statistics.
Essentially, the findings show that while companies recognize the importance and effectiveness of video when used for learning, they still haven’t quite figured out how to best implement it.
According to the report, “Although almost one-half (47 percent) of the companies we surveyed use video learning to some degree, their usage is not consistent or coordinated. Thus, only a small percentage of companies are leveraging video to its fullest capabilities.” We couldn’t agree more. In fact, that’s WHY we created RolePlayPRO.
Combining the communication and personalization power of video with the proven training success of role-playing is an obvious solution to SO many sales and other team training issues! (We’re honestly a bit surprised we were the first to think of it, but we’re happy to be the ones to provide the perfect tool…)
While the study showed that 78 percent of companies built their business case on the transition from classroom training to on-demand learning using video, it also found that less than 10 percent of organizations were actually utilizing video across their organization. Why the huge difference? Because there hasn’t been a clear answer to the necessary strategy questions “how,” “when,” and “why,” as the study points out.
So, let’s answer those for you now:
How do I use video to impact my learning initiatives?
When do I use video in my learning initiatives?
And to our final question and conclusion: Why should I use video in my learning initiatives?
188.7 million people in the US watched 46 billion online content videos in September 2013. The average American spent more than 20 hours watching online video. (Comscore)
Video is THE most successful, and largely adopted medium for communication.
A better question is, given all of the information above, why WOULDN’T you use video? Particularly when there is now an easy, affordable tool like RolePlayPRO to help organizations implement video into their learning initiatives – there’s really no excuse!
We’ve got the some of the most friendly, knowledgeable Video Technology Consultants on the planet who will gladly work with you to best implement video into your unique training ecosystem. Contact us today and start leveraging video tomorrow!