How Video Interviewing Improves Your Candidate Experience

Female candidate completing an on-demand video interviewing on her computer.

The rundown

  • Between the turnover tsunami and the deficit of qualified candidates for open positions, what your candidate thinks of your company is more important than ever.
  • Engaging and retaining top candidates requires you to take a step back and analyze your recruitment process.
  • Video interviewing technology improves your candidate experience by eliminating red tape and waiting times.
  • interviewstream further enhances your candidate experience by providing training and support.

Table of contents

Navigating a Candidate-Driven Market

Candidate experience is one of the focus areas of hiring right now – and with good reason. There are currently more positions open than people to fill them, creating competition for well-qualified candidates. Now is the time you should be looking at your recruitment process from a candidate’s perspective. In this eBook, we’re going to break down what candidate experience is and how video interviewing improves it, from beginning to end.

But first, let’s get this out of the way: we hear concerns every day that candidates won’t understand video interviewing technology. The truth is that any person who can record video or voice can use video interviewing technology.

The technology is easy to use, oftentimes (depending on the platform) has audio fallback options for when a candidate’s internet connection isn’t stable, and can even be used from a smartphone or tablet. If you’re concerned about a digital divide or a lack of access to high-speed internet with your candidates, you can also collaborate with public services like a local library, partnering with the right staffing firm, or joining a hiring fair.

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What is Candidate Experience? (And Why is it Important?)

Simply put, candidate experience is the candidate’s impression of an employer during and after the application process. It’s everything from your post on a job board to their interview, and even the feedback they receive after the interview itself.

We all know some interview processes that take ages to complete — the applications that require you to fill out 5 pages of applicant information and wait a month to request an interview.

The issue is: when you have an application process with a lot of friction, you’re losing candidates to competitors who have a simpler hiring process. Candidates are often fielding multiple offers, and sometimes the first offer is the one they’ll accept.

The switch to a candidate-driven job marketplace has made improving your candidate experience essential – and the best way to improve your candidate experience is to streamline your recruitment process. Let’s touch on how you can simplify the application process before the candidate applies and during the interview process.

How to Improve Your Candidate Experience (Pre-Interview)

Job applications have more steps than ever before, and it’s essential to decrease friction at every point of the application process. The number of steps from posting your job to extending the most qualified candidate an offer could easily get out of hand if you’re not careful. In this employee and candidate-driven market, people are a flight risk until they’ve signed that offer.

Here are some steps to take to improve candidate experience before you even talk to your candidate:

  • Make sure your job board posting is clear and concise with real examples of what the candidate will have to do at your company.
  • Revise your careers page and make sure the description of the position matches the job board description.
  • Take a look at your company culture page and edit where necessary to better reflect the true company culture.
  • Review anonymous employee reviews on websites like Glassdoor and Indeed to prepare for candidate concerns that might come up during the hiring process.

How to Improve Candidate Experience During The Interview Process

The Screening Call

The screening call, or as we call it, the bane of the working job hunter’s interview process. The screening process is lengthy – for recruiters and candidates – and honestly, we think it needs a technological overhaul.

Employers schedule calls during work hours…precisely the times that an already employed candidate is unavailable. If they are available, you’re taking up their lunch break or they’re sneaking around to accommodate you. All for a call that is only the first step in a multi-step recruitment process.

“You can determine whether a candidate should move on in your application process in a couple of minutes without having to spend an hour on the phone with them.”

We’ve all been in screening calls that last for more than an hour and then you never get a call back. Or a screening call where you ask “What would my role look like day-to-day” and the recruiter answers that they really have no idea because they don’t work in that department. That’s how you create an abysmal candidate experience.

Candidate experience is all about simplification, reducing time-consuming processes, and empowering your candidates. And you can do all three by incorporating video interviews into your hiring process.

Using one-way video interviews to replace your phone screen, your candidates can choose the time that’s right for them to respond to interview questions. You enable them to overcome their nerves by allowing preparation time or previewing the questions in advance.

These video interviews often get completed in less than 24 hours and take a lot less time than a traditional phone screen – and 61% get completed outside of the everyday 9 to 5. Best of all? You can determine whether a candidate should move on in your application process in a couple of minutes without having to spend an hour on the phone with them, saving yourself time as well.

A female candidate answering a question to an on demand video interview.

The Live Interview

We hear people say live video interviewing can be “impersonal” and “cold” (which, by the way, resumes easily take that crown), but, video interviews are flexible. Your candidate doesn’t have to take the day off to meet you, they can connect from anywhere in the world, and video interviews only last 1-2 hours depending on how many rounds are being done.

Furthermore, with a dedicated video interviewing platform, you can provide a safe and reliable remote experience that keeps the candidate at the forefront of your hiring process.

Let’s tackle why we think video interviews are anything but impersonal and cold:

  1. In a post-COVID world, we are used to staring at a screen, cracking jokes, and interacting with people through our computer screens. It’s only “cold” if you don’t let your personality shine through – and if you have trouble, we have some tips for you.
  2. By integrating video interviews into your hiring process, you tell candidates that you value their time. Especially for candidates who are currently employed and don’t have the time to travel or drive to your offices.
  3. In live video interviews, employers will often ask the same questions as in a screening call (ex: “where do you see yourself in 5 years”). These questions, which, to be honest, fall flat in a phone screening, appear lackluster and show candidates that your hiring team isn’t on the same page. Ask your candidates to solve a problem, tell you a story, or generally get creative with their answers. If you need tips to best identify skill sets in a live video interview, we’ve got you covered.
A female candidate answering a question to an live video interview.

Video Interviewing: An Effective Approach to Recruiting

Video interviews hold the promise to greatly improve the hiring process, improving the quality of hires while reducing hiring costs and effort. Companies are able to use video interviews to get better candidate information at the beginning of the hiring process, with less effort and cost.

Video interviewing gives hiring teams something not available on paper applications — a real sense of the person, how they’ll fit with the company culture, how they present themselves, and how quick they are on their feet. By evaluating skills and attitudes that don’t appear on a resume, employers reduce the time spent interviewing by up to 80% while being in a position to engage passive candidates before they are off the market.

Make stronger connections with candidates by using video interviewing tools.

Implementing video recruiting technologies is an opportunity to strengthen your workplace culture, which in turn improves your chances of making good hires. A person who’s had a good candidate experience comes into your organization already culturally aligned with your company brand.

They’ve had a good experience, formed positive impressions of the company, and are ready to team with existing employees. In addition, they are more willing to share their experience with their friends, contacts, and former colleagues. Word will spread, “This is a great place to work.”

Want to learn more about video interviewing?

Chat with a client success expert today and learn how to leverage remote interviewing solutions to simplify and personalize your hiring practices.

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About interviewstream

interviewstream is an industry-leading recruiting software company that helps you reach your top candidates more effectively. Our customers have completed over 3 million interviews using interview builder, interview on demand, interview scheduler, interview connect, and interview prep and we’d love to help you as well. Talk to an expert today to learn how to get started.

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Submit your email and we’ll send the eBook straight to your inbox.

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About interviewstream

As companies transition to remote work, we exists to help recruiters and hiring teams ask the right questions every time, screen candidates faster, make scheduling easier and reach candidates everywhere. Using our remote interviewing platform, your team will have a complete view of the candidate in one location while also leveraging one of the leading platforms for online interviewing.

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