An estimated 38 percent of Americans looked for a new job in 2018, according to a Glassdoor report. As the recruiting industry becomes more and more competitive and hiring managers race to secure top talent, many companies, especially large organizations like Apple, Twitter, Facebook and Google, are implementing video interviews as part of their recruiting process to ensure that they are attracting the best hires.
According to a Workforce survey of over 500 companies, about 47 percent use video interviews to reduce time-to-hire, and 22 percent comment that they use video interviews to enable them to reach candidates from around the globe. And 57 percent of candidates prefer two-way video interviews over in-person or on-demand video interviews.
Two-way video interviews have a myriad of benefits for both hiring managers and candidates, from reducing unconscious bias to improving candidate experience:
1 | DECREASE TIME-TO-HIRE
According to iCIMS research, when using video technology, recruiters reported an 80 percent decrease in candidate screening time and a 57 percent decrease in time-to-hire. Two-way interviews are about six times faster than phone interviews, according to TalentNow.
2 | REDUCE BIAS
A 2017 Deloitte report revealed that 33 percent of organizations use some form of A.I. or technology in the hiring process to reduce unconscious bias.
3 | STRENGTHEN YOUR BRAND
A customized video interviewing platform with branded company videos help a candidate feel more welcome and valued, improving the candidate experience and increasing the likelihood that they will attend an in-person interview if chosen.
4 | IMPROVE CANDIDATE EXPERIENCE
Candidates love the convenience and time savings of two-way video interviews. And 80 to 90 percent of candidates say that an interview experience can change their mind about taking a role at a company.
So what are you waiting for? Schedule an interview connect demo today!
Esteban Gomez is a marketing consultant with interviewstream. He loves learning and has a passion for traveling, having visited many countries including China, Colombia, Italy, and Peru.