Social media’s role in recruitment has risen 54 percent in the previous 5 years, with more people taking to their smartphones to search and apply for jobs. Recruitment can be one of the toughest jobs to get right in business as everything else depends on it. While social media plays an important part, tech is advancing and throwing traditional recruitment methods out of the window in favor of time and money saving techniques, for both employees and employers.
The Importance of Using Tech
It’s estimated that the current job market is 90 percent driven by candidates, meaning you need to appeal to them to get them to consider working for you, rather than you getting to pick and choose. Using modern technology in your recruitment techniques will show your potential employees that you embrace new ways of doing things, and technology is a big part of that. From a business point of view it can save you time, streamlining your recruitment process and helping you to identify the best candidates that will fit into your team and work towards helping your business flourish and grow. It can also promote your brand and services so that more people want to apply for your job opportunities, giving you more options to find the perfect fit.
Video interviewing can save time for both employers and employees. Potential employees may be prepared to move to where their work will be, even if it’s in a different country, so it can be expensive and time-consuming to travel to an interview, especially if they’re then rejected. It’s also quicker for you as an employer to interview people this way. Doing a video interview means you get a feel for the sort of person they are, and they can show you that they understand basic technology, something likely used in your business. After a video interview, you can then reject them or invite them in person to an interview once you know there’s a chance of progressing them.
Virtual Reality Experience
Virtual reality (VR) is becoming increasingly popular and its applications are broadening. It can be difficult for potential candidates to get a feel for what their new position would include, particularly if they don’t have experience in your company’s field, and data protection can limit how much insight you can give them. VR means you can give them a thorough idea of what to expect, should they progress, and can mean you don’t waste time recruiting, training and providing equipment for someone who quits a few days after starting, finding that it’s not what they expected. VR can be integrated into almost any recruitment process and is a great way of showing that your business is innovative.
Embracing and incorporating the latest tech into your recruitment process will show that your business is on-trend and adaptable. It will save you time and money and aid you in hiring the right people for the job. You’ll be able to screen people quicker as your process becomes streamlined and more efficient.
Monique Mahler is the VP, Marketing at interviewstream. She is an avid researcher of facts, a self proclaimed marketing geek, and an equestrian in her spare time.