The sales profession in itself depends on one’s ability to be social. So why would any sales training method neglect this crucial aspect of the position? In a workplace environment that is rapidly becoming more technologically social, learning professionals are required to move beyond a tapered approach that simply focuses on measurable results at the time of training to one that is strategic, diverse, and collaborative.
This means breaking down conventional barriers between formal and informal learning and focus on one thing—productive learning. Training can actually increase employee retention when the training reinforces the value of the employee. This is called social training.
Social training is of growing importance to companies seeking to gain an advantage among competitors. A well-designed social training program plays a critical part in nurturing associates’ psyches. Being able to grow in a position and feel good about the job they are doing is important to an individual and his/her view of the organization. By investing the appropriate training in an employee, s/he will develop a greater sense of self-worth while becoming more valuable to the company.
A great way to achieve this is through the use of interactive visual learning. Compared to other methods, social training via video is engaging, encourages collaboration, and is far more interesting than words on a piece of paper. Statistics show that videos equal higher viewer retention. The information retained in one minute of online video is equal to about 1.8 million written words.
Videos are a great way to present a string of procedures in a comprehensive way that can be referenced again and again. Video software can improve the means by which learning professionals can expand their social influence, responsibilities, and value to their company. By doing so, this type of social training acts as a bridge that can lead to increased employee satisfaction and performance.
Organizations that haven’t fully acknowledged the power of video for their sales training efforts can incorporate this type of social training to increase the effectiveness of their programs. By doing so, the company will devise proactive learning responsibilities for the trainees while connecting immediately to informal learning.
The adoption rate of enterprise video training is accelerating. Two-thirds of the world’s mobile data traffic will be video by 2016. The choice is whether to embrace the technology’s potential or be left behind.
InterviewStream realized the need for the use of video technology in the social training process and provided a solution by creating a new online sales training and video software.
RolePlayPRO is a transformative and unique environment to scale a proven employee training method – role-playing – using web-based video. It enables participants to demonstrate skills as they develop them and provides a breakthrough method of building the skills employees need most to achieve their goals and meet organizational objectives.
Don’t be left behind, request your RolePlayPRO demo today!