If recruitment is a game, the players are fairly obvious: the employers who have work that needs to get done, the candidates who are interested in doing the work and the recruiters that try to find a perfect match between the others. But, just like in most strategy games, the pieces and the players are not all cookie-cutter replicas of each other. Each candidate has a voice and a personality, and so does each employer. The perfect match is found when the employee’s voice matches the voice of the company, and in this case, the employer branding.
Strategic employer branding within the interviewing process ensure that the employer’s voice is heard and that their culture and company ideals are represented so that the candidate can decipher whether or not their personal brand (personality, morals, ethics) is in sync with the employment branding of the company in question. Simply put, employer branding is another way recruiters can get one step closer to a pool of quality, like minded applicants and software like RIVS video employs customization and personalization options to promote and preserve employer branding.
Consider the options available for employer branding and style:
interviewstream ensures that employer branding is not only protected with the use of digital interviewing software but there are in fact opportunities available to promote it, endorse it and share it! If recruitment is a game, this sounds like a winning hand for employers.
Alex Kilpatrick is the Marketing Communications Manager at interviewstream and has been with the company since 2018. In her free time, she enjoys running, reading, traveling and spending time outdoors.